Google reviews are extremely beneficial for many dental practices because they increase the visibility of their dental office and help attract new patients. Positive reviews can help to build trust and credibility with potential patients, making it more likely that they will choose your practice over others in the area. Additionally, reviews provide valuable feedback for the practice, allowing the dental team to identify areas for improvement and address any concerns that patients may have.
Reviews from patients can show the level of care, professionalism and overall experience of the office. It can also increase your dental SEO and make your practice more visible in Google search results when people search for dental services.
First, you need to make sure your Google Business Profile (formally Google my business) is set up. Google Business Profile is a free tool provided by Google to help local businesses manage their online presence. When a dental office creates a Google business page, it provides relevant information about the dental practice such as its name, address, phone number, hours of operation, and types of dental procedures or services offered. This information is then displayed on Google Maps and in search results when people search for related businesses in the area.
A Google Business Profile makes it easier for prospective patients to find dental practices and read reviews. Personal recommendations and good reviews are powerful when attracting new dental patients. Additionally, businesses can also post updates, images and respond to customer reviews, making it an effective way to manage online reputation and your online presence.
Finding a way to get more google reviews is challenging. Google is too powerful of a review site to miss out on. So here are several ways to encourage your dental patients to leave a quality review about your dental practice on Google:
Is it awkward, yes. Is it worth it, YES! When asking a patient for a Google review, it is best to wait until after their appointment when they are most satisfied with the care they received. You can ask them directly, during their patient appointment, while they are in the office, or you can follow-up with them via email or phone call afterwards. It is important to provide clear instructions on how to leave a review, such as providing a link to your Google listing, and to make sure they understand that their feedback is appreciated. You can let them know that reviews can help other people find your practice, and also help you to make improvements to the service. Additionally, you can remind them that reviews are a great way to support small businesses like yours.
Making it easy for dental patients to leave a Google review involves providing clear and concise instructions, and providing easy access to the review page. You can include a link to your Google listing in your email signature and on your dental practice website, so that patients can easily find it.
Additionally, you can create a QR code that links to your Google review link listing and place it in your office waiting room or in the reception area. You can also use in-house computer or tablet so patients can leave their reviews in-person. Another way to make it easy is to include the link to leave a review in any post-appointment emails, follow-up call or text message you send to patients, making it easy for them to leave feedback right away.
People forget or they are busy, sometimes they need a little nudge to get the ball rolling! Here are a few different ways you can remind dental patients to leave Google reviews:
Also, you should check your Google Business Profile listing to make sure that you are verified, so that you are able to respond to the reviews left by your patients.
Google's terms of service strictly prohibit offering incentives in exchange for patient reviews. Offering incentives can lead to a violation of Google's policies and your business listing could be penalized or suspended.
It's important to keep in mind that reviews should reflect the honest opinions of customers. Offering incentives for positive reviews can lead to fake or biased reviews, which can ultimately damage your reputation and mislead potential customers.
Additionally, you should avoid asking only satisfied patients to leave a review, and always remind patients that you welcome all feedback, whether its a positive or negative review.
When responding to online reviews, it's important to be prompt, professional, and empathetic. Start by thanking the reviewer for their feedback and take the time to read their comment carefully. For negative reviews, address any specific issues or concerns they may have mentioned in their review and apologize if appropriate.
For a positive review, express your appreciation and thank them for choosing your dental practice. In either case, invite the customer to contact you directly to discuss their experience further and try to resolve any issues they may have had. End your response by thanking the customer again for their feedback and let them know that you value their input. Remember to keep your responses short and to the point, it's important to be respectful and professional.
They are just sitting there waiting.... put it right in front of them! Here some benefits why you might want to put a QR code for online review link in your waiting room:
There are various software options available for collecting Google reviews for a dental office. Some popular choices include BirdEye, Podium, and Grade.us.
These software tools allow dental offices to easily request reviews and track reviews from patients, as well as manage their online reputation across multiple review sites, including Google. They typically include features such as automated review requests via email or text message, the ability to respond to reviews directly from the software, and analytics to track review performance over time. Some of them may also include the integration with the practice management software, where reviews can be captured right after the appointment. It would be best to research different options to find the one that best meets the needs of your specific dental office.
Making review requests a part of the patient experience with review software makes collecting more reviews for your dental practice much easier and automated.
There are several ways to use social media to get more dental practice reviews for a dental office:
Yup you can always call your patients and ask for a google review. You can call to check in on them after their appointment. During that call, you can ask them if they are satisfied with the care they received and if they would be willing to leave a review. Keep in mind that it's important to follow Google's guidelines for reviews, which prohibit offering incentives in exchange for reviews or asking patients to leave only positive reviews. It is important to keep your reviews organic and unbiased!
Online reviews can be a powerful tool for encouraging potential customers to seek out dental services. Happy patients make more happy patients!Here are a few ways in which reviews can help:
First, online reviews provide potential customers with valuable information about the quality of a dental practice's services. By reading reviews from other patients, prospective customers can get a sense of what to expect in terms of the level of care, the professionalism of the staff, and the overall experience of visiting the practice. This information can help potential customers make informed decisions about whether or not to schedule an appointment.
Second, online reviews can serve as social proof, which can help to build trust in a dental practice. When potential customers see that other people have had positive experiences with your dental practice, they are more likely to believe that they, too, will have a positive experience. This can be especially important for people who are anxious about going to the dentist, as reviews can provide reassurance that they will be in good hands.
Finally, reading reviews can also give potential customers a sense of the practice’s values and approach to care which can align with their own. If a potential customer sees that a practice prioritizes certain areas of care such as children’s dentistry, orthodontics or Emergency dental care, they may be more inclined to make an appointment with that practice. It also can also give them a sense of the practice’s range of services which they may not have been aware of before.
Getting more google reviews is hard work, but worth it. Online reviews can provide potential customers with valuable information about the quality of a dental practice's services, build trust in the practice, and give them a sense of the practice’s values, approach to care and the range of services they offer. All these factors can contribute to a customer choosing a specific practice over another.
Get the latest insights & articles on all things dental growth, delivered straight to your inbox.
(twice per month)
Zach Westerhoff is a dental marketing expert. Join Zach and over 5,000 dentists to learn how to scale your dental business like a tech startup. Zach managed digital marketing teams & campaigns for large SaaS companies and retail giants. As co-founder of teethtalk ads, his goal is to help dentists advertise their practice to patients looking for treatment.